Features
- Lists, segments and tags, with subscriber import and export.
- A visual campaign editor, scheduled sending and A/B testing of subject lines.
- Automation sequences: welcome series, onboarding and re-engagement.
- Analytics for opens, clicks, bounces and conversions.
- Dynamic lists based on behaviour, preferences and custom fields.
- A REST API and webhooks for integrations with other systems.
Deliverability and sending
- A guided DNS setup for the sending domain during onboarding.
- Custom sending domains (Pro plan) and custom SMTP or sending providers (from the Growth plan).
- Delivery statistics and bounce tracking, and a public platform status page.
REST API
The REST API returns JSON and has public documentation at mailwell.sk/docs/api. Example: POST /api/v1/subscribers accepts an e-mail, names, lists and tags and returns a status and a subscriber_id. Batch operations handle imports, and webhooks report opens, clicks, bounces and unsubscribes. Full API access and webhooks are on the Pro plan.
Pricing plans
- Free: 0 EUR, 100 subscribers, 150 e-mails per month, campaigns and basic analytics.
- Starter: 9 EUR per month, 1,000 subscribers, 5,000 e-mails per month, a visual editor and e-mail support.
- Growth: 29 EUR per month, 10,000 subscribers, 50,000 e-mails per month, automations, A/B testing and advanced analytics.
- Pro: 79 EUR per month, 50,000 subscribers, 250,000 e-mails per month, the full API, webhooks, smart segments and custom sending domains.
- Enterprise: custom pricing.
- Annual billing saves 20%. Paid plans include a 14-day free trial without a payment card.
Who it is for
Mailwell is built for online stores, agencies and media, and for developers who connect e-mail sending to their own systems through the REST API. It fits when you need newsletters, welcome and onboarding series or re-engagement campaigns together with an integration into your own system.
Technology
The application is built on Laravel 12, Vue 3 and Tailwind CSS 4.
